|Gauteng youth radio station YFM has announced a nationwide search for its next radio star – a young white male.
The radio station which broadcasts from Rosebank, Johannesburg, currently reaches more than 1,4 million listeners in the greater Gauteng area has been as a springboard for most of the radio stars now dominating the national airwaves: DJs such as Fresh, Phat Joe, Oskido, Bad Boy T, Rude Boy Paul, and DJ Sbu, have all been groomed by the station.
Says marketing manager Tamaria Motsepe, “In a move bound to attract comment from the race- and gender-sensitive brigade, the station says it “fervently believes in affirmative action” and rejects “tokenism” and is therefore looking for a “hot white boy” to add to its lineup.””
YFM programming manager Tumelo Diaho-Monaheng, says “Urban youth culture and the popular lifestyle associated with it attracts a diverse audience. And although still predominantly black, the lifestyle proposition, particularly the music, cannot and should not be categorised along racial lines…We have seen an emergence of young white people who listen to our station and come to our parties. But the new white DJ will be chosen not just for being white, but because of his unique talent and the ability to connect with our audience,” said Diaho-Monaheng.
He adds that “Applicants will be put to the test on air and will need to be able to hold their own interacting with the station’s robust and predominantly black male audience.”
The new Y DJ must meet the following criteria:
• White Male
All applications must be submitted through YFM’s website www.yworld.co.za
I’m not too sure how I feel about this, but there is some hilarity in it.
Yfm – Jozi’s youth radio station is looking for a young, talented white, male, vernac speaking radio presenter.
For as long I’ve paid attention to station they have catered to a majority black listenership; from the music, to the parties, the topics on air (however weak), the magazine (when it was still around), etc etc – but I guess in the world we live in these things don’t necessarily only define being black.
I’m really looking forward to hearing what this is all about and if the so called blurring of racial lines will work as expected. I certainly wouldn’t mind a discussion around this topic and what it means in our society… and why should it be a male?