At work on a beautiful Sunday afternoon to catch up on work (there aren’t enough days in the week) and also get a head start on the coming week. I’m in the middle of a few exciting campaigns – which means stress level sare sky high, but also the adrenalin rush of the game is also at its peak.

Anyway, every time I have a bad day, or question my love for this industry I have a few mantra’s.
One of them being “this is the life I chose” and when that doesn’t work “we’re ridding the world of bad advertising one day at a time” – this second mantra is my little ode to this fantastic, funny and clever campaign for the first South African print advertising awards The Eagle Awards…

Enjoy

I’m going back to work…


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