Inaugural Africa Fashion Week 2009 to draw world attention
The African fashion industry will be scoring the winning goal during the upcoming FIFA Confederations Cup in June, with the announcement of the inaugural Africa Fashion Week taking place in Johannesburg in June.
African Fashion International (AFI), which runs Cape Town, Joburg and Durban fashion weeks, will present an eight-day showcase of the continents’ leading designers from 12 to 19 June 2009 at the Sandton Convention Centre, culminating with the African Fashion Awards. Africa Fashion Week will replace the more localised Joburg Fashion Week on this years spring/summer calendar.
“Global attention will be firmly focused on Joburg during the Confederations Cup, and Africa Fashion Week will afford the continent’s top design talent the opportunity to attract world’s attention, says Dr Precious Moloi-Motsepe, AFI chairperson. ” It is our mission to take African fashion to the world and this Pan-African showcase is a fulfilment of that aspiration.”
Dr Moloi-Motsepe added that African Fashion Week would benefit the South African textile industry, inter African trade as well as capitalise on global interest in the continent as a creative source.