Have you seen the #likeagirl video? Always video championing confidence in girls by attempting to make people change their thinking and stop seeing or referring to things done ‘like a girl’ as insults. Well, 13 million page views tells me you might have.

Have you seen one of Dove’s many “beauty” championing videos, specifically the one called Camera Shy? It is a montage of real life reactions of women who are faced with a camera and proceed to do what most women do naturally, hide. A question is asked at the end – when did you stop thinking you’re beautiful?

Both, very  powerful and purpose serving. Both speaking to women and girls, but also one speaks specifically to young girls and the other, to women. To me, different, but also similar.

The other day I was caught off guard by this tweet claiming that Always plagiarised Dove. Having seen both these videos, I questioned my recollection of them and had to ask – did I miss something?

tweet

The premise may be similar – raise confidence. The execution is similar – using true to life scenario and normal people. This does not scream plagiarism to me. It is storytelling. It is using of human insights specific to a target market and creating communication that may change perspective.

Here are the two videos – please share your thoughts.

DOVE:

 

ALWAYS

 

Maybe I’ve missed something. Maybe plagiarism is a too strong word. Maybe.

THOUGHTS?

 



I’m a cynic. I’m a cynic in the advertising industry.
I believe a lot of things, but usually can’t take off my ad hat when I see advertising…
Cynicism kind of comes with the territory; so when I am moved and find myself smiling or wanting and sharing an ad, you must know, it’s a big day… and, two of them are local creations.

This week, I’m in love (maybe we can call it “in like”) with these three ads:

1. Consol’s new “Celebrate the good life, with glass” campaign.

Look at all those beautiful people. It is shot beautifully, moves as deliberately as the movie “DRIVE” and just makes sense. Slick.
(I’m also more aware that I already prefer my drinks in glass. Didn’t pay attention before)
#IveArrived – showing people who are on their way or have “made it” making that conscious decision to enjoy life with only the best.

2. Coca – Cola “Share a Coke”

How cute is it. At first I thought, ja right, like Coca Cola would put names on their bottle. But low and behold, the TVC isn’t just some cute idea, it actually follows through by showing the actual product as it can be found in store. An of course, the dog’s name – every one knows that’s what all township dogs are named. Great insight used as part of the messaging. Now can we please find a bottle with my name, spelled without “h”

#ShareaCokeZA – Buy a coke and share it with the person whose name is on it… very sweet

3. Mercedes Benz – “Chicken” magic body control

Now this ad is not as new as the other two I’m loving this week.
I love it because it is so unexpected. And the car doesn’t even feature – purely selling you on the feature itself. So clever.

Over and out.


The Brief:
Communicate the fourth season of KykNET show ‘ Getroud met Rugby’ – local rugby version of a kind of Footballers wives TV series, in Afrikaans, centering around  the themes of sex, lies, deceit, and of course, rugby

The Answer:
Boobs ‘n Balle Beer

A micro-brewer was found, sold on the idea and a beer was created, label designed by Ogilvy Art Director Renier Zandberg and Copywriter Stephanie van Niekerk.
Activations took place at various pubs, liquor stores and sports bars at the weekend and of course outside Loftus stadium. Coasters were also done with similar design.

I think this is so awesome. Here’s the print ad that went into various magazines and newspaper.

And here are some amateur pictures of the details on the beer bottle. 

Well done to the Ogilvy team and kykNET marketing team.